For most of us, the term "virus" is unpleasantly associated with various diseases, intentional damage to computer equipment and data removal from electronic media devices. However, there is a particular virus - advertising.

The very way of this advertising was called "viral marketing". Sounds, of course, proudly, but it does not reflect the essence of this advertising method. The viral marketing is a self-promotional tool, in most cases used like a combination of different types of advertising products. The principles of its impact is based on curiosity, greed, desire and other manifestations of human nature.

Perhaps each of us received e-mails about big money winnings, and many certainly hastened to tell about the letter to their friends, so that they could have the same winning by passing on the link in the message. In this way, the sender of the letter, depending on the goals he had, dishonestly receives traffic, or money. This is an example of viral marketing in miniature.

The effectiveness of such actions has decreased over time. They are replaced by more subtle, but not less effective methods of influencing the subconscious. Luckily, there is a lot of undiscovered land.

Let’s take at least the Internet with its specificity in various fields, be it in communication, information, etc. Some from the worldwide network have an inevitable desire to communicate with other Internet users, some others - curiosity. This is also a viral marketing.

The vigorous Internet development facilitates the emergence of new opportunities that can be used for viral marketing. This can be clearly seen in the videos, where are used successfully unnatural optical effects, or other seemingly incompatible things like pictures of high technological flocks of sheep.

What about ads on social networks like odnoklassniki.ru?! There will definitely work the good old principle of "word of mouth" and advertising will work by itself!